https://wiki.basaga.org/index.php?action=history&feed=atom&title=%D0%98%D0%B7%D1%82%D0%BE%D1%87%D0%BD%D0%B8%D1%86%D0%B8_%D0%BD%D0%B0_%D0%BA%D0%BE%D0%BD%D0%BA%D1%83%D1%80%D0%B5%D0%BD%D1%82%D0%BD%D0%B8_%D0%BF%D1%80%D0%B5%D0%B4%D0%B8%D0%BC%D1%81%D1%82%D0%B2%D0%B0 2026-07-28T13:22:26Z Редакционна история на страницата в уикито MediaWiki 1.35.0 https://wiki.basaga.org/index.php?title=%D0%98%D0%B7%D1%82%D0%BE%D1%87%D0%BD%D0%B8%D1%86%D0%B8_%D0%BD%D0%B0_%D0%BA%D0%BE%D0%BD%D0%BA%D1%83%D1%80%D0%B5%D0%BD%D1%82%D0%BD%D0%B8_%D0%BF%D1%80%D0%B5%D0%B4%D0%B8%D0%BC%D1%81%D1%82%D0%B2%D0%B0&diff=12967&oldid=prev 2014-03-10T14:10:46Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="bg"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← По-стара версия</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Версия от 14:10, 10 март 2014</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1" >Ред 1:</td> <td colspan="2" class="diff-lineno">Ред 1:</td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">==Източници </del>на <del class="diffchange diffchange-inline">конкурентно предимство==</del></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">'''Общопризнатите източници </ins>на <ins class="diffchange diffchange-inline">конкурентни предимства (М. Портър, 1980) са: добрите навици и добрите ресурси.'''</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Според М. Портър целта на [[конкурентната стратегия]] е да се постигне значително предимство пред конкурентите.</del></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">==</ins>Добрите навици (фирмената компетентност)<ins class="diffchange diffchange-inline">==</ins></div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">В съответствие с [[маркетинговата концепция]] компаниите постигат конкурентно предимство чрез разработване на предложения, които удовлетворяват нуждите на целевите потребители в по-висока степен, отколкото предложенията на [[конкурентите]].</del></div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Общопризнатите източници на конкурентни предимства (М. Портър, 1980) са:</del></div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Добрите навици (фирмената компетентност)</div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* специални знания ;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* специални знания ;</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l14" >Ред 14:</td> <td colspan="2" class="diff-lineno">Ред 9:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* гъвкава организация ;</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* гъвкава организация ;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Добрите ресурси</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">==</ins>Добрите ресурси<ins class="diffchange diffchange-inline">==</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">• </del>обхват;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">* </ins>обхват;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">• </del>икономия от мащаба;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">* </ins>икономия от мащаба;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">• </del>финансови структури;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">* </ins>финансови структури;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">• </del>пазарен опит;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">* </ins>пазарен опит;</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">• </del>глобализация;</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">* </ins>глобализация;</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Вижте още==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Вижте още==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*[[Видове конкурентни предимства]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>*[[Видове конкурентни предимства]]</div></td></tr> </table>

Detelina Staneva https://wiki.basaga.org/index.php?title=%D0%98%D0%B7%D1%82%D0%BE%D1%87%D0%BD%D0%B8%D1%86%D0%B8_%D0%BD%D0%B0_%D0%BA%D0%BE%D0%BD%D0%BA%D1%83%D1%80%D0%B5%D0%BD%D1%82%D0%BD%D0%B8_%D0%BF%D1%80%D0%B5%D0%B4%D0%B8%D0%BC%D1%81%D1%82%D0%B2%D0%B0&diff=12964&oldid=prev 2014-03-10T14:06:41Z

<p>Нова страница: ==Източници на конкурентно предимство== Според М. Портър целта на <a href="/index.php?title=%D0%9A%D0%BE%D0%BD%D0%BA%D1%83%D1%80%D0%B5%D0%BD%D1%82%D0%BD%D0%B0%D1%82%D0%B0_%D1%81%D1%82%D1%80%D0%B0%D1%82%D0%B5%D0%B3%D0%B8%D1%8F&amp;action=edit&amp;redlink=1" class="new" title="Конкурентната стратегия (страницата не съществува)">конкурентната стратегия</a>...</p> <p><b>Нова страница</b></p><div>==Източници на конкурентно предимство==<br /> <br /> Според М. Портър целта на [[конкурентната стратегия]] е да се постигне значително предимство пред конкурентите.<br /> <br /> В съответствие с [[маркетинговата концепция]] компаниите постигат конкурентно предимство чрез разработване на предложения, които удовлетворяват нуждите на целевите потребители в по-висока степен, отколкото предложенията на [[конкурентите]].<br /> Общопризнатите източници на конкурентни предимства (М. Портър, 1980) са:<br /> <br /> Добрите навици (фирмената компетентност)<br /> <br /> * специални знания ;<br /> * ориентация към потребителя ;<br /> * търговски връзки ;<br /> * техническа квалификация ;<br /> * гъвкава организация ;<br /> <br /> Добрите ресурси<br /> <br /> • обхват;<br /> • икономия от мащаба;<br /> • финансови структури;<br /> • пазарен опит;<br /> • глобализация;<br /> ==Вижте още==<br /> *[[Видове конкурентни предимства]]<br /> * [[Диференциация]]<br /> * [[Конкуренция]]<br /> * [[Конкурентни стратегии]]<br /> * [[Конкурентен пазар]]<br /> * [[Контрол]]<br /> * [[Стратегия]]<br /> * [[Риск]]<br /> * [[Стойностна верига]]<br /> * [[Маркетинг]]<br /> * [[Конкурентен анализ]]<br /> *[[Управление на операциите]]<br /> *[[Управленска информационна система]]<br /> *[[Икономия от мащаба]]<br /> *[[Фокусирана диференциация]]<br /> *[[Преотстъпване]]<br /> *[[Бенчмаркинг]]<br /> <br /> ==Източници==<br /> <br /> * [http://www.marketing.bg/ Бордове и мениджъри]<br /> * [http://www.strategy-train.eu/ Strategy-train]<br /> * [http://www.quickmba.com/strategy/competitive-advantage/ Competitive Advantage]<br /> * [http://www.investopedia.com/terms/c/competitive_advantage.asp Competitive Advantage]<br /> <br /> ==Външни препратки==<br /> * [http://www.quickmba.com/strategy/competitive-advantage/ Competitive Advantage]<br /> * [http://books.google.bg/books?id=H9ReAijCK8cC&amp;printsec=frontcover&amp;dq=michael+porter+competitive+advantage&amp;source=bl&amp;ots=p6aCUGeU6H&amp;sig=voWft-My30CXcgWQHbyo8kh02Ng&amp;hl=bg&amp;ei=RrAQTff6Mo7O4gaE4bGGAg&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=4&amp;ved=0CEAQ6AEwAw#v=onepage&amp;q&amp;f=false Създаване и поддържане на висока производителност]<br /> * [http://www.businessballs.com/portersfiveforcesofcompetition.htm Модел на петте сили на Майкъм Портър]<br /> * [http://www.teenanalyst.com/investing/compadvantages.html Competitive Advantages] <br /> <br /> [[category:Основи на управлението]][[category:Стратегическо управление]]</div>

Detelina Staneva